New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options. Taylor Peterson on January 15, 2020 LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday. … Continue reading LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Jennifer Cannon on November 21, 2019 Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost … Continue reading iPost adds Magento integration to connect customer data for more personalized email marketing
While personalization can be tremendously valuable, it has to be relevant in your user’s journey. Laura Robinson on November 5, 2019 Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for … Continue reading Back to Basics: Personalization only adds value if you do it right
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Amy Gesenhues on October 8, 2019 250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses … Continue reading Email deliverability platform 250ok adds Google Postmaster Tools integration
Following tests that show email address misclassified as “undeliverable”, 250ok Validation seeks to help marketers reach engaged consumers. Jennifer Cannon on July 30, 2019 Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation capabilities. 250ok Validation and help marketers identify active, valid email addresses on their lists. … Continue reading 250ok adds email validation feature
Jean Moncrieff — July 11, 2019 Follow @eyejean — July 11, 2019 Your business probably relies on several subscription services. Software applications like QuickBooks for finance, HubSpot for marketing, Zoom for meetings, the list goes on. Software companies have all but made subscription billing the norm, but what about other industries? Well, I’m in the … Continue reading Six Reasons a Subscription Billing Model Adds Value to Your Business
Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures. Amy Gesenhues on March 20, 2019 at 9:36 am LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 … Continue reading LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has expanded the ability to book or schedule appointments for some businesses through Reserve with Google, a service that allows users to book an appointment or reservation with nearby providers directly in the search engine. The icon that … Continue reading Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses
LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities by Laurie Sullivan @lauriesullivan, July 27, 2018 LinkedIn has redesigned its reporting platform for Campaign Manager to make it easier to understand how campaigns perform and allow advertisers to optimize campaigns for better results. The new interface, which rolls out during the next two weeks, offers personalization … Continue reading LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities
Google My Business Insights Report Quietly Adds Keyword Data by Laurie Sullivan @lauriesullivan, July 5, 2018 Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the … Continue reading Google My Business Insights Report Quietly Adds Keyword Data
