Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018 Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features
Rick Goodman — January 22, 2018 Follow @DrRickGoodman — January 22, 2018 geralt / Pixabay Company culture is often discussed in esoteric terms; most business owners will agree that culture matters, but only in nebulous and unquantifiable ways. It’s a great idea more than it is a prized commodity. The truth is that company culture … Continue reading How Culture Adds Value to Your Company
The machine learning-based tool also suggests the best audience segments for engagement with that content. Barry Levine on June 21, 2017 The good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC platform Stackla has expanded its machine learning into a product … Continue reading Stackla adds a Co-Pilot to recommend which user content should be published
Pinterest Ups Video, Adds Autoplay Function by Gavin O’Malley @mp_gavin, May 24, 2017 Following the lead of Facebook and other social rivals, Pinterest is adding an autoplay function to its Promoted Video offering. With autoplay video, platforms risk intruding on users’ highly personalized viewing experiences. Yet that can be avoided with the use of smart … Continue reading Pinterest Ups Video, Adds Autoplay Function
Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers by Laurie Sullivan @lauriesullivan, March 7, 2017 The Walt Disney Co. premieres on Tuesday the third digital season of its As Told By Emoji series, but this time the entertainment company took on three sponsors to support the content. Produced by the digital media team at … Continue reading Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Greg Sterling on October 19, 2016 Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of … Continue reading Facebook adds new tools for local discovery and commerce
by Paula Warden June 21, 2016June 21, 2016 Take some time to socialize. You’ve said it. I’ve heard it. “I just don’t have time to post to social media for my business”. Sure you do. You just, well, think about it too much.Yes. You should have that one specific person in your office that … Continue reading How Personality Adds Value to Your Social Media Strategy
Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and A/B Testing — that capture standard events but allow for customization. Barry Levine on June 8, 2016 Segment (formerly Segment.io) acts as a kind of data switchboard for brands. It takes data from sites, apps and various … Continue reading Segment adds automatic data collection for mobile apps
Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations. Barry Levine on May 19, 2016 Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this multi-channel environment. The addition by the … Continue reading Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools. Barry Levine on April 12, 2016 Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The Vancouver-based company is announcing three new open APIs … Continue reading Social management system Hootsuite adds new APIs to open up its platform
