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by Marc Hummel April 9, 2016 Follow @realmarchummelApril 9, 2016 One of the big takeaways we learned while compiling the ecommerce benchmark data for the Q4 2015 Ecommerce Quarterly report: New visitors are half as likely as returning visitors to add an item to their cart. And it’s not just an average across channels—it’s nearly … Continue reading How To Boost Add-To-Cart Rates For New Visitors And Why It Matters
by Marc Hummel December 10, 2015 Follow @realmarchummelDecember 10, 2015 In the ecommerce world, add-to-cart rates sometimes get a bad rap. They’re not as sexy as conversion rates—which measure cold-hard cash. Plus, you might think most people just use their carts as shipping-threshold calculators, anyway. Right? WRONG. While all that stuff is true, it doesn’t … Continue reading Why You Should Care About Your Add-to-Cart Rates
