Adjusting The Backward Thinking Around AI by Laurie Sullivan , Staff Writer @lauriesullivan, July 27, 2023 Marketers have a missed opportunity around what John Connors, founder and president of Boathouse, calls performance artificial intelligence (AI). It’s a focus that brands and agencies are missing out on. Generative AI gets all the attention, the shiny object, but “it’s just … Continue reading Adjusting The Backward Thinking Around AI
Cynthia Joyce November 5, 2020 jdpereiro / Pixabay When 2020 began, not many business owners or executives were likely planning to redesign or significantly update their office policies and employee handbooks. Sure, adjustments are needed, but the pandemic has led to a reimagining of how our companies and teams work. A Gallup poll in April … Continue reading Adjusting Office Policies During a Pandemic
Tobin Lehman September 2, 2020 There comes a time in the organization when the marketing strategy needs to be adjusted. Usually, this comes about due to some sort of internal or external pressure, change, or disruption. Change can be good – and it’s often necessary. The wrong change, though, can take you down an undesired … Continue reading When, How, and Why of Adjusting Marketing Strategy
Dave Wallen July 31, 2020 Telecommuting was once a rarity, now a necessity. The spread of COVID-19 has forced traditional brick-and-mortar businesses to move to a telecommuting structure in order to maintain business continuity. Although working from home is not a new concept, for many teams and companies it’s a first-time experience. Unfortunately, there’s no … Continue reading A Guide to Telecommuting: Adjusting to the New Era of Remote Working
Jay T. Ripton — May 25, 2020 COVID-19 has caused an unprecedented shift in America’s work habits, with millions of people forced to work remotely since the crisis began. But research suggests that this change may last well beyond the pandemic. According to a survey by Gartner, more than 70 percent of business leaders questioned … Continue reading The 7 Best Tools for Adjusting Your Workplace to a Post COVID-19 World
Catherine Kervick — April 22, 2020 Empathy is an emotion that many marketers invoke when they are developing their positioning and messaging for various campaigns. They consider questions such as: “If I put myself in the buyers’ shoes, what do I think they think or feel about this particular pain point?” “Do I understand the … Continue reading Adjusting ABM Strategies During COVID-19
Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis. Wendy Almeida on April 7, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. … Continue reading COVID-19 stories: At-home marketers shifting focus, adjusting goals
Garry Grant — August 28, 2017 Follow @seoinc — August 28, 2017 JuralMin / Pixabay When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease … Continue reading Adjusting Your SEO Strategy for Voice Search
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy. Rachel Lindteigen on September 16, 2016 Last month, I wrote about the importance of running a content audit and how to do it. I want to dig into … Continue reading Content Audit 102: leveraging data and adjusting strategy
Worried about the changes to Google’s ad layout? Don’t panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps. Eric Dezendorf on May 25, 2016 In case you’ve been buried under a rock and hadn’t heard, Google on February 19 made a substantial change to its search engine results page … Continue reading Adjusting to Google’s ad layout change with attribution tools
