It’s not the right tool for addressing conversion rate volatility during this time. Here’s why. Ginny Marvin on April 6, 2020 The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality … Continue reading Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
Tag Archives: adjustments
Smarter AdWords Bidding With Automatic Bid Adjustments
Henry Carless — June 8, 2018 — June 8, 2018 This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks. Optimizing a Google AdWords campaign used to be simple: Some … Continue reading Smarter AdWords Bidding With Automatic Bid Adjustments
How to use device bid adjustments, straight from Google
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. Matt Lawson on July 27, 2016 It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited … Continue reading How to use device bid adjustments, straight from Google
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