Tag Archives: Adobe

Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others

Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others by Laurie Sullivan @lauriesullivan, December 2, 2022 Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Customer match integrations — which allows marketers to use email lists that … Continue reading Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others →

$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates

Cyber Monday

$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates by Laurie Sullivan @lauriesullivan, November 25, 2022 Adobe Analytics expects the five days from Thanksgiving Day through Cyber Monday — known as Cyberweek — to generate $34.8 billion in online spend, up 2.8% year-over-year (YoY) in 2022, and represent 16.3% share of the holiday season from November through … Continue reading $34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates →

Adobe releases data on early Holiday shopping and prices

Holiday Shopping

Good news for marketers and consumers: Spending increases while prices decline. Kim Davis on November 10, 2022 Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures … Continue reading Adobe releases data on early Holiday shopping and prices →

Adobe reports growing opportunities for “non-professional” content creators

Adobe Services

The “side hustle” content creator economy is thriving, with earnings growing and influencers highly valued. Kim Davis on October 21, 2022 In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue … Continue reading Adobe reports growing opportunities for “non-professional” content creators →

Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe

Personalization

Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe by Laurie Sullivan @lauriesullivan, June 29, 2022 Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation. “Those who plan to participate plan to spend more or the same as they did last year,” said Tory Brunker, senior director of … Continue reading Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe →

Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds

Career Development

Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds by Ray Schultz , Columnist, April 29, 2022 At first glance, email novices might feel like their career path is limited after reading the new Adobe report, “In-demand skills you need to get hired in 2022.” But they might see chances in related … Continue reading Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds →

The Trade Desk announces Adobe CDP integration

Contest Marketing

The independent DSP will allow advertisers to activate their first-party data, using Adobe’s Real-Time CDP, for campaigns across all channels including CTV. Chris Wood on March 17, 2022 Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, enabling advertisers to use their first-party data on the CDP for all channels through The Trade … Continue reading The Trade Desk announces Adobe CDP integration →

Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief

Storytelling

Plus, big chains with localized strategies Kim Davis on April 26, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief →

Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts

Holiday Season

Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts by Laurie Sullivan , Staff Writer @lauriesullivan, October 28, 2020 New online shoppers will provide an interesting opportunity for advertising, at about 9%, as holiday online consumer spend reaches $189 billion this year — up 33%, according to Adobe’s most recent forecast. Those shoppers, who are new … Continue reading Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts →

Who Do You Love — Google Or Adobe?

Marketing Guide

Who Do You Love — Google Or Adobe? by Ray Schultz , Columnist, June 20, 2019 Here’s something email marketing managers can ponder while sitting in their cubicles. Which has the better analytics platform: Adobe Analytics (AA) or Google Analytics (GA)? It’s likely that the average email manager has no control over the choice, although … Continue reading Who Do You Love — Google Or Adobe? →