Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024 As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth
10 Business Communication Trends You Need to Adopt in 2024 Hasan Saleem / Sep 18, 2023 What are the most essential business communication trends to adopt in 2024? As you know, efficient business communication is a key factor in team productivity and customer satisfaction. Statistics show that smooth customer communication is a cornerstone of … Continue reading 10 Business Communication Trends You Need to Adopt in 2024
Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization by Laurie Sullivan @lauriesullivan, March 22, 2023 Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, … Continue reading Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
15% Of Bing AI Chatbot Sessions Intended To Generate New Content: Microsoft by Laurie Sullivan @lauriesullivan, March 9, 2023 Microsoft has released a progress update, a month after it launched its Bing AI chatbot. The technology now has more than 100 million daily active users in a little over a month following the launch, as Microsoft … Continue reading Microsoft Identifies Creative Search Behavior As More People Adopt Bing AI Chatbot
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones. Chris Wood on March 2, 2023 Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion … Continue reading Papa Johns and Netspend adopt augmented reality for eGift campaign
By Adele Peters January 31, 2023 When more than 30 companies spent six months testing a four-day workweek last year—changing their schedules without reducing salaries—they overwhelmingly reported positive results. Productivity went up. It was easier to hire and retain employees. And workers, unsurprisingly, were happier with their jobs and reported better work-life balance. In … Continue reading Will Maryland be the first state to adopt a 4-day workweek?
By Chris Morris January 03, 2023 The start of the new year meant three more states—California, Washington, and Rhode Island—saw salary transparency laws go into effect. And more are on the way. But as more states and cities mandate these disclosures, many companies are finding ways to essentially ignore the laws. A study by advisory … Continue reading More states adopt salary transparency in 2023, but some companies still skirt the laws
Erin Hynes January 14, 2022 In 2021, connected TV (CTV), video and audio solidified their place in multi-channel marketing strategies. Brands and agencies are now integrating these digital marketing channels into their marketing mix in order to take advantage of new opportunities for ad creativity and innovation, and so that they can efficiently and effectively … Continue reading Digital Marketing Channels to Adopt in 2022
Alice Corner January 1, 2022 Goumbik / Pixabay Most of us who remote work have been doing it for a while now. We’re very used to the daily routine of logging on from home, the shared working space, or the coffee shop. Our love affair with remote work seems like it will stay the course; … Continue reading Remote Working Best Practices Businesses Should Adopt in 2022
Daniel Burrus November 30, 2021 We’ve accepted self-checkouts at grocery stores as a natural part of our lives. Even long before that, we’ve been able to pay at the pump at our local gas station without ever setting foot inside the physical store. These are digital disruptions that have been increasing exponentially since long before … Continue reading Adopt an Abundance Mindset: Embrace the Old with the New
