LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution. Kim Davis on February 17, 2022 Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. brands including Elle, Esquire and Good Housekeeping. ATS allows publishers and their supply-side partners to resolve first-party data … Continue reading LiveRamp’s ATS identity solution adopted by Hearst magazines
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A Far Better Way to Qualify Complex Sales Opportunities
by Bob Apollo Follow @bobapolloAugust 20, 2016 One of the fundamental capabilities that distinguish top sales people – and top sales organisations – from the rest is their ability to accurately qualify sales opportunities from a relatively early stage in the sales process. Effective qualification is important in any sales environment, but it’s absolutely critical … Continue reading A Far Better Way to Qualify Complex Sales Opportunities
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