Tag Archives: ads.txt

IAB Tech Lab announces ads.txt updates

New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere. Chris Wood on April 14, 2022 The IAB Tech Lab announced updates to ads.txt specifications. The updates aim at removing some confusion around the entities ads are bought from and where the ads show up after they’re purchased. … Continue reading IAB Tech Lab announces ads.txt updates →

IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory

Regulations

IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory by Laurie Sullivan @lauriesullivan, April 13, 2022 Digital advertising standards body IAB Tech Lab announced an update Wednesday to the ads.txt specification. The update, open for public comment through May 31, 2022, includes two new items for publishers. The values — ownerdomain … Continue reading IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory →

IAB Tech Lab issues revised ads.txt for apps

Regulations

Barry Levine on November 30, 2018 In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled … Continue reading IAB Tech Lab issues revised ads.txt for apps →

Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics

Advertisement Industry

Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics by Ryan Kelly , Op-Ed Contributor, February 27, 2018 Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” — because some are getting too much attention, while … Continue reading Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics →

To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt

Marketing Platforms

Ginny Marvin on May 22, 2017 at 12:04 pm The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain. Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted to … Continue reading To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt →