Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2020 Google on Friday said it will waive ad-serving fees for publishers that use Ad Manager for five months, after some complaints from industry insiders. The company has already stepped up to give small and medium-size businesses financial … Continue reading Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
Tag Archives: AdServing
Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR by Laurie Sullivan @lauriesullivan, March 23, 2018 Publishers working with Google that target ads to European consumers will gain a way to serve non-personalized ads before the General Data Protection Regulation (GDPR) privacy rules go into effect May 25. The move is part of Google’s … Continue reading Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
Facebook Closes Atlas’s Video Ad-Serving Gap, Widens Sales Measurement
Facebook’s Atlas can now serve video ads across desktop and mobile and measure how ads lead people to purchase on different devices or in physical stores. Tim Peterson on March 7, 2016 Facebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as … Continue reading Facebook Closes Atlas’s Video Ad-Serving Gap, Widens Sales Measurement
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