Netflix’s ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model. Anu Adegbola on July 22, 2024 Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers … Continue reading Netflix leans into ad-supported tier as subscriber growth surges
Google TV Network With Ad-Supported Channels Ties To Google Ads Platform by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2024 ctv Google strengthened its connected TV (CTV) advertising offering by launching the Google TV network across more than 20 million monthly active Google TV and Android TV OS devices. It connects in-stream video inventory across … Continue reading Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
Twitter confirms upcoming ad-supported and ad-free premium options Radek Zielinski / Oct 21, 2023 Twitter is poised to roll out multiple new subscription tiers in the coming weeks, according to owner Elon Musk. The move aims to boost revenue amid reports of declining ad sales since Musk’s takeover. Two Premium Options In an Oct. … Continue reading Twitter confirms upcoming ad-supported and ad-free premium options
Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down by Karlene Lukovitz @KLmarketdaily, March 3, 2023 Yes, more and more consumers are signing up for ad-supported streaming services. But a bit of weariness with ads may already be creeping in. TiVo’s Q4 2022 video report, based on a survey of 4,493 adults in the U.S. … Continue reading Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down
For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households. Chris Wood on December 13, 2022 On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $ 8 per month for ad-free viewing. Now, they’ve upped the … Continue reading Ad-supported streaming expands with new Disney+ tier
Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers
Key Issues For A Successful Ad-Supported Netflix by Dave Morgan , Featured Contributor, May 26, 2022 First, let’s be crystal clear: Neither Reed Hastings nor Netflix need my advice. They have built and operated one of the most extraordinary companies of the past 50 years — all with no help from me. However, because … Continue reading Key Issues For A Successful Ad-Supported Netflix
Financial woes for the streaming giant could have a silver lining for advertisers. Chris Wood on April 22, 2022 Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Now … Continue reading Why a Netflix ad-supported tier would be exciting for advertisers
Crunchyroll subscribers can finally watch anime offline But you’ll need to pay for a higher tier subscription. C. Fisher @cfisherwrites August 24th, 2020 Crunchyroll Today, Crunchyroll is introducing new membership tiers, two of which allow offline viewing. Crunchyroll already had free and $8 (Fan) subscriptions. Now, the anime streaming service is offering two additional tiers: … Continue reading Crunchyroll ends free ad-supported simulcast streaming for 2022 spring anime season
AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023. Chris Wood on April 1, 2022 As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, … Continue reading Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
