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Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum’s and Experian’s offerings now added. Kim Davis on October 4, 2024 As September drew to a close, so did Oracle Advertising. The withdrawal from the ad … Continue reading What Oracle’s exit from advertising means for the adtech space
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing. Anu Adegbola on September 17, 2024 Google is on trial for allegedly abusing its dominance of the $ 200 billion digital advertising industry. The U.S. Department of Justice … Continue reading Google adtech antitrust trial: Everything you need to know
Declining revenue and the company’s focus on the cloud and AI ultimately doomed its adtech investments. Mike Pastore on June 13, 2024 With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle … Continue reading Oracle says goodbye to the adtech business
New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations. Chris Wood on May 23, 2024 Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native … Continue reading Canva introduces Canva Enterprise, Work Kits and adtech apps
Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers. Chris Wood on October 26, 2023 Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies … Continue reading New adtech partnership unlocks inventory for multicultural publications
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment. Constantine von Hoffman on October 25, 2023 A CTV ad campaign for The Trevor Project, which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according … Continue reading PSA campaign gets impressive results from new adtech
MediaMath Files For Bankruptcy, Owes Hundreds Of Millions by Laurie Sullivan @lauriesullivan, July 3, 2023 Demand-side platform MediaMath filed for Chapter 11 bankruptcy protection in Delaware district court on Friday. The company owes between $100 million and $500 million to between 200 and 999 companies, including Google, Magnite, OpenX, PubMatic, Xandr, among many others. Emails … Continue reading MediaMath Files For Bankruptcy, Owes Hundreds Of Millions To Ad-Tech Companies
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today. Jarrod Gingras on March 20, 2023 Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The … Continue reading How enterprises are pursuing martech and adtech integration today
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices. Constantine von Hoffman on January 24, 2023 The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to … Continue reading Feds finally file anti-monopoly suit over Google’s adtech
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change by Laurie Sullivan @lauriesullivan, December 21, 2022 Founding AdTechCares partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, and Smartly.io are launching a campaign to curb misinformation on climate change through advertising formats. The 50 AdTechCares partners worked with Project Drawdown, a … Continue reading Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
