Tag Archives: Adtech’s

Adtech’s approaches to greener marketing

Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit. Chris Wood on April 18, 2024 Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center … Continue reading Adtech’s approaches to greener marketing →

Adtech’s climate challenge: Can marketing cool the planet?

Advertisement Technology

The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses. Constantine von Hoffman on April 2, 2024 Can adtech and marketing do anything to cool down our overheating world? That existential question is the focus of a conference in New York next week. “Two … Continue reading Adtech’s climate challenge: Can marketing cool the planet? →