Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Jessica Hawthorne-Castro on September 30, 2024 Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have … Continue reading Unlocking the full customer journey with advanced marketing measurement models
Google is also testing a new “Promotions” feature for App Campaigns that can create event-driven promotions tailored for mobile users. Anu Adegbola on September 4, 2024 Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers … Continue reading Google Ads unveils advanced performance planner for YouTube campaigns
August 14, 2024 AI labeled the ‘new, advanced form of plagiarism’ as a Wyoming reporter causes a scandal Cody Enterprise Editor Chris Bacon said he “failed to catch” the AI copy and false quotes. BY Associated Press A quote from Wyoming’s governor and a local prosecutor were the first things that seemed slightly off to Powell … Continue reading AI labeled the ‘new, advanced form of plagiarism’ as a Wyoming reporter causes a scandal
LLM Advanced Reasoning Let Google Quickly Suspend 12.7M Ad Accounts by Laurie Sullivan , Staff Writer @lauriesullivan, March 27, 2024 Google engineered a way of using generative artificial intelligence (GAI) and large language models (LLM) to more quickly identify and suspend millions of ad accounts and block billions of ads in 2023. In fact, the company … Continue reading LLM Advanced Reasoning Let Google Quickly Suspend 12.7M Ad Accounts
March 15, 2024 4 AI jobs that don’t require advanced data science skills Can’t code? No problem! You can still hop on the AI bandwagon as a data labeler, documentation writer, project manger, or ethicist. BY Doug Aamoth If you’re interested in AI work but can’t write a line of code to save your life, the … Continue reading Four AI jobs that don’t require advanced data science skills
Meta Births A More Advanced Llama by Laurie Sullivan , Staff Writer @lauriesullivan, February 5, 2024 Facebook, a Meta Platforms company, turned 20 on Sunday, which seems like an eternity for a technology company. Perhaps it is because Mark Zuckerberg, Meta founder, continues to invent new types of services to keep the company young. At least … Continue reading Meta Announces A More Advanced Llama
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience. Stephanie Trovato on November 20, 2023 Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what … Continue reading B2B email marketing: 3 strategies for advanced personalization
By Jennifer Alsever October 05, 2023 Lying is becoming pretty standard throughout the job interview process—and it’s especially prevalent among more educated candidates, higher earners, and even company hiring managers, according to new surveys. As many as 70% of workers said they have lied on their resumes, with 37% admitting that they lie frequently, … Continue reading Who lies on resumes more often? High earners and workers with advanced degrees, it turns out
This Is What An Advanced Attribution Model Looks Like by Laurie Sullivan , Staff Writer @lauriesullivan, September 21, 2023 Advanced attribution frameworks become more important as the advertising industry moves into channels that do not have the ability to click on media — at least for now — such as connected television (CTV) and generative artificial … Continue reading This Is What An Advanced Attribution Model Looks Like
Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2022 Microsoft is in advanced talks for a new round of funding in OpenAI, as the software and tech giant further builds artificial intelligence (AI) into its products, according to several reports. In 2019, … Continue reading Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI
