Greg Walder — February 19, 2018 — February 19, 2018 It’s no secret that being quick to adopt new technology is critical for standing out in today’s competitive market. In a world where new technology is constantly emerging, the teams who will gain a competitive advantage are the ones who are constantly open to change … Continue reading The Key to Gaining a Competitive Advantage? Embrace Change.
Ben Mulholland — December 21, 2017 — December 21, 2017 So, you want to know how to beat procrastination? Well, here’s the simple answer. You can’t. At least, not completely. No matter how hard you try, it’s impossible to completely eliminate procrastination. There will always be tasks you put off, and there will always be … Continue reading How to Beat Procrastination and Use It to Your Advantage
Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017 Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study
Virginia Franco — November 5, 2017 QuinceMedia / Pixabay Second only to the first few months of the new year, Fall is the 2nd best time to capitalize on a strong market — and a company in hiring mode. According to Career Sidekick blogger Biron Clark, hiring tends to occur in waves. … Continue reading Want Timing to Work to Your Advantage During Your Job Hunt? Consider the Time of Year
Paul Trujillo — November 2, 2017 Follow @TruPaultx — November 2, 2017 Couleur / Pixabay Fall is here, and you know what that means: Pumpkin spice flavors in everything, football on every television, and flannel on every clothing store mannequin. These fall flavors tend to dominate the season, but once that’s over, businesses are usually … Continue reading How Small Businesses Can Take Advantage of Fall Trends
The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR. Scott Vaughan on October 16, 2017 Buckle in. Marketing — and your entire organization — is about to be overwhelmed with stiffer data privacy regulations around … Continue reading Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
Karl Feldman — August 10, 2017 — August 10, 2017 We’ve written before on the importance of brand research. But today, I want to help you understand exactly how it gives your firm an advantage in the marketplace. What specific points of leverage does a firm that conducts research have that it didn’t before? Let … Continue reading How Brand Research Delivers Competitive Advantage
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. Brian Smith on July 31, 2017 As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become … Continue reading How local businesses can turn the threat of on-demand deliveries to their own advantage
Parker Davis — June 16, 2017 Follow @answer1— June 16, 2017 geralt / Pixabay Many small business owners have a love/hate affair with social media. Everyone who is anyone tells you that you should be on it, and not only that – using it to amass hordes of followers, some of which (you hope!) might … Continue reading How to Use Social Media to Your Best Business Advantage
By Vikas Agrawal May 19th, 2017 Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer predicted that there’ll soon be more content on the internet … Continue reading 6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)
