Tag Archives: Advantage

Finding the Advantage in Regulation

Daniel Burrus — March 9, 2017 Follow @DanielBurrus— March 9, 2017 In my New York Times bestselling book, Flash Foresight, I shared a proven methodology I have developed and refined over the decades for separating Hard Trends, those future facts that will happen, from Soft Trends, those assumptions about the future that might happen. By … Continue reading Finding the Advantage in Regulation →

How to Use Travel Delays to Your Advantage

Productivity

Rick Goodman — March 2, 2017 Follow @DrRickGoodman— March 2, 2017 Nobody likes travel delays, but they can be especially frustrating when you’re an entrepreneur or an executive with a lot on your plate. When you have a million things you need to be doing, sitting in an airport is about the last thing in … Continue reading How to Use Travel Delays to Your Advantage →

Using ‘Near Me’ To Your Advantage

Location Marketing

Using ‘Near Me’ To Your Advantage by Aaron Baar, Staff Writer, February 28, 2017 Local marketing used to be a simple process. A business would place an ad in some sort of local media outlet to reach local consumers, who would then patronize that business. But as the Internet — and in particular the mobile … Continue reading Using ‘Near Me’ To Your Advantage →

3 Top Reasons To Take Advantage Of Influencer Marketing

Influencer Marketing

Karina Welch — February 12, 2017 — February 12, 2017 You’ve probably been hearing a lot about influencer marketing lately. It’s a trend that’s been heating up steadily for the past few years, and one that a lot of brands are going to be investing in this year. In a survey by eMarketer, 48% of … Continue reading 3 Top Reasons To Take Advantage Of Influencer Marketing →

How to Use The Pinterest Analytics Tool to Your Advantage

Pinterest Tools

Paul Cook — January 23, 2017 — January 23, 2017 Pinterest is a great online advertising tool that allows businesses to improve their online presence. Pinterest offers the perfect platform to promote goods and services to online audiences. The massive popularity of the image sharing site represents opportunities for both business-to-business and consumer-focused businesses. Pinterest … Continue reading How to Use The Pinterest Analytics Tool to Your Advantage →

5 tips for gaining a competitive advantage with your enterprise mobile app strategy

Mobile Apps

How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017 Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy →

What Do You Meme? Why Your Business Should Take Advantage of Internet Memes

Business Skills

Alli Kuhlmann — January 17, 2017 — January 17, 2017 Since the internet started to flourish back in the year 2000, very few ideas have spread faster than that of the “meme.” For those unfamiliar with this term, a meme is any form of popular culture that is internet-based, spreading from person to person, eventually … Continue reading What Do You Meme? Why Your Business Should Take Advantage of Internet Memes →

SEO in 2017: Mobile optimization as a competitive advantage

Search Engine Optimization

Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead. Marcus Miller on December 27, 2016 In 2016, the inevitable happened, and mobile … Continue reading SEO in 2017: Mobile optimization as a competitive advantage →

Entrepreneurs Can Take Advantage of Small Business Saturday

Small Business

David Kiger — November 23, 2016 Follow @davidkiger— November 23, 2016 The weeks surrounding Thanksgiving bring several branded days of shopping for the holiday season. There’s the discounted madness of Black Friday and the online shopping deals of Cyber Monday. In between sits Small Business Saturday. Though it’s not as frenzied as the other two … Continue reading Entrepreneurs Can Take Advantage of Small Business Saturday →

6 Ways to Use Explainer Videos to Your Advantage

Explainer Videos

Alyson Wuamett — November 12, 2016 — November 12, 2016 Explainer videos are a perfect way to teach, inform, inspire and familiarize potential customers with your business, but do you know all the other great ways to use these videos to your advantage? Today, I’m going to tell you how. Before we can go full … Continue reading 6 Ways to Use Explainer Videos to Your Advantage →