Emily Carroll July 30, 2020 The Anti-Defamation League launched the Stop Hate for Profit campaign early this summer to shine a light on tech companies failing to do enough to stop the spread of hate speech and misinformation on their digital platforms. Facebook specifically has received a great amount of this backlash. As a result, … Continue reading Should You Advertise on Facebook Amidst “Stop Hate for Profit” Campaign?
Zach Watson — March 20, 2020 If you’re serious about organic traffic, you need to be writing long form content. Why? Because Google prefers long form content, and multiple studies have validated it. When Brian Dean analyzed over 1 million Google search results, the data showed the average length of content on the first page … Continue reading How (and Why) to Advertise Your Long Form Content on YouTube
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help. Amy Gesenhues on September 16, 2019 Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across … Continue reading You can’t advertise that: The big list of prohibited ads across social and search platforms
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy. Ronald Dod on August 13, 2019 In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to … Continue reading How to advertise to an audience with an 8-second attention span
James Faulkner — May 2, 2019 — May 2, 2019 The first thing you probably want to know before you advertise on Facebook is how much it’s all going to cost you. It’s a fair question, but a tricky one to answer. In theory, you can advertise on Facebook with any budget but you’re not … Continue reading How Much Does It Cost to Advertise on Facebook?
Why Brands Can’t Afford Not To Advertise On Amazon by Wes MacLaggan , Columnist, August 30, 2018 Facebook and Google have long held the lion’s share of advertising dollars, but Amazon is quickly growing its influence in the space, surpassing $2.2 billion in ad revenue in Q2. While still small in comparison, the ecommerce giant … Continue reading Why Brands Can’t Afford Not To Advertise On Amazon
Karen Cordaway — October 14, 2017 — October 14, 2017 There are numerous ways to advertise your business. While everyone has to start somewhere, you don’t have to necessarily put flyers under windshield wipers, create a publicity stunt or attach a giant ad to your car. Here are some ways less dramatic ways to advertise … Continue reading Ways to Advertise Your Business and Create a More Consistent Income
Emma Vince — June 17, 2017 — June 17, 2017 It is said that a picture says a thousand words. On Instagram, a picture speaks to millions. Instagram is a purely visual social platform and the platform’s popularity has soared in the past couple of years. It has over 700 million monthly users and out … Continue reading Why You Need To Advertise On Instagram And Brands That Are Doing It Right
Allen Finn — June 5, 2017 — June 5, 2017 Blood, sweat, and tears were spilled, but you’ve finally mastered Google AdWords. Thanks to your hard work, you’re capturing leads left and right. You’ve peddled a warehouseful of widgets. But you want more. You need more. You know that Facebook is the logical leap to … Continue reading How to Advertise on Facebook in 10 Steps
Kevin Goldberg — April 24, 2017 Follow @Kevin_Goldberg— April 24, 2017 What’s interesting about the podcast/advertiser relation, at least in my opinion, is it’s relatively harmonious compared with other content/ad partnerships. When the possibility of skipping through commercials on TV was possible people rejoiced in the streets; People hate magazines for their ads; Billboards are … Continue reading Why Every B2C Company Should Advertise on Podcasts [Infographic]
