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Tag Archives: Advertisers

Decentralized Search Engine Gives Advertisers An Abundance Of Data

Decentralized Search Engine Gives Advertisers An Abundance Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2025 When Presearch could not guarantee user privacy with known advertising units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types, and geography. Presearch Takeover Ads (PTAs), which launched in … Continue reading Decentralized Search Engine Gives Advertisers An Abundance Of Data

Apple, Mozilla, Advertisers Back Google

Apple, Mozilla, Advertisers Back Google by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2025 Google is receiving support from competitors, saying the U.S. Department of Justice’s proposed remedies would hurt competition rather than improve it. Earlier this month, Google urged the DOJ not to take a less aggressive approach other than breaking up the search … Continue reading Apple, Mozilla, Advertisers Back Google

94% of advertisers concerned tariffs will lead to cut in ad spending: IAB

Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation. Constantine von Hoffman on March 7, 2025   Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are … Continue reading 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB

7 barriers advertisers need to overcome to grow CTV

CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back. Mike Pastore on March 4, 2025   Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons.  That’s according to Samsung Ads’ … Continue reading 7 barriers advertisers need to overcome to grow CTV

Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft

Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2025 OpenAI may have been the first to release a reasoning model and others followed. Search engines did not tell users why it would serve specific information, but that has changed with AI. … Continue reading Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft

Meta Granted Exempt Content-Moderation Status To Top Advertisers

Meta Granted Exempt Content-Moderation Status To Top Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2025 Meta did not want to mistakenly penalize top brands and risk advertising dollars, so it designated some advertisers as exempt from its content-moderation process to prevent its multibillion-dollar ad business from crumbling — like what happened to social … Continue reading Meta Granted Exempt Content-Moderation Status To Top Advertisers

Advertisers, Creators Raise Performance Across YouTube, Reddit

Advertisers, Creators Raise Performance Across YouTube, Reddit by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2024 Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some … Continue reading Advertisers, Creators Raise Performance Across YouTube, Reddit

White Noise Apps Could Be Stealing From Advertisers

White Noise Apps Could Be Stealing From Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 5, 2024 DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressions on dozens of popular white-noise apps that help people sleep, but those apps at night are stealing hundreds of thousands of dollars per month in advertising. … Continue reading White Noise Apps Could Be Stealing From Advertisers