The FTC declares hashing isn’t a foolproof privacy measure. Here’s what this stance means for the industry’s future. Angelina Eng on August 23, 2024 On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that … Continue reading Why the FTC’s stand on hashing is a wake-up call for digital advertisers
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024 Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth
August 06, 2024 Elon Musk’s X claims advertisers boycotted the platform His lawsuit was joined by Rumble, a video-sharing platform that hosts Truth Social and is popular with far-right users. BY Chris Morris Elon Musk and X (formerly Twitter) are escalating their fight with the advertising industry, filing a federal antitrust lawsuit against a coalition the … Continue reading Elon Musk’s X claims advertisers boycotted the platform
Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google’s dominant market position. Constantine von Hoffman on August 6, 2024 Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit … Continue reading What the Google antitrust ruling could mean for advertisers
How Pope Francis’ Ominous AI Message At G-7 Affects Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, June 14, 2024 Pope Francis sent an important message to world leaders during the G-7 summit in Italy on Friday as generative artificial intelligence (GAI) continues to improve ad performance for a variety of media and reporting structures. He … Continue reading How Pope Francis’ Ominous AI Message At G-7 Affects Advertisers
Advertisers, Publishers Are Done Dunking Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 10, 2024 “Happenstance.” That’s how Quantcast CTO Peter Day described the UK Competition and Markets Authority’s dominance over Google’s roadmap to deprecate browser cookies. Looking up the word, happenstance, to define it correctly, is “a chance situation,” the description read. “I’m not … Continue reading Advertisers, Publishers Are Done Dunking Cookies
What Reddit Trending Search Terms Tell Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2024 The number of daily active users on the Reddit platform has skyrocketed to 82.7 million in the quarter since the company went through its initial public offering (IPO) in March — up 37% compared with the same period last … Continue reading What Reddit Trending Search Terms Tell Advertisers
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns. Chris Wood on May 7, 2024 Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and … Continue reading Meta rolls out genAI features for advertisers
Oracle’s AI And Nashville Connection For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, May 2, 2024 Oracle has big plans for its future — but it’s no longer just about enterprise software as the company prepares to move its headquarters from Austin, Texas to Nashville, Tennessee — a city that for years has been making … Continue reading Oracle’s AI And Nashville Connection For Advertisers
Brands claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Nicola Agius on April 12, 2024 Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per … Continue reading Meta advertisers: Glitchy automated system pushing sales down and costs up
