Tag Archives: Advertisers

Google gives advertisers new generative AI tools for the holidays

New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech. Nicola Agius on November 16, 2023 Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The … Continue reading Google gives advertisers new generative AI tools for the holidays →

Meta partners with Amazon to streamline advertisers’ conversions

Partnerships

The collaboration, called “the most significant ad product of the year,” lets U.S. consumers buy products while on Facebook and Instagram. Nicola Agius on November 13, 2023 Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, … Continue reading Meta partners with Amazon to streamline advertisers’ conversions →

45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years

UK Regulations

45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2023 Accenture earlier this year released research in partnership with Pinterest that analyzed the state of the advertising market, its upcoming challenges and how prepared advertisers are to face them. The research found that that … Continue reading 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years →

DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers

TV Advertisement

DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV’s chief ad sales officer, to … Continue reading DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers →

Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues

YouTube Advertisement

Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues by Karlene Lukovitz @KLmarketdaily, August 18, 2023 In the wake of a new Adalytics report indicating that ads in Google kids’ channels may be leading to collection and distribution of children’s data without parental consent, the research firm is advising YouTube advertisers … Continue reading Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues →

Advertisers Losing $6.6B To Bid Shading

Economy Trends

Advertisers Losing $6.6B To Bid Shading by Laurie Sullivan @lauriesullivan, August 10, 2023 Bid shading, an optimization practice used in programmatic advertising, will likely lead to $6.6 billion in wasted advertising spend annually, mainly because the practice is not well understood by most digital media buyers, according to a recent survey. The research — commissioned … Continue reading Advertisers Losing $6.6B To Bid Shading →

Bid shading costing advertisers $6.6 billion yearly

Economy Trends

Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv. Chris Wood on August 8, 2023 Media buyers don’t know much about bid shading and it’s costing them $ 6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. … Continue reading Bid shading costing advertisers $6.6 billion yearly →

Twitter’s Biggest Advertisers Cut Spending An Average of 71%

Twitter Advertisement

Twitter’s Biggest Advertisers Cut Spending An Average of 71% by Joe Mandese @mp_joemandese, July 18, 2023 If Twitter’s ad revenue is off an average of 50%, as Elon Musk disclosed earlier this week, then it’s coming mainly from the platforms biggest advertisers. Ad spending across Twitter’s top 10 ad categories are down an average 71% … Continue reading Twitter’s Biggest Advertisers Cut Spending An Average of 71% →

Google refutes claims it violated its own guidelines and misled advertisers

Google Under Fire

Google refutes claims it violated its own guidelines and misled advertisers Kris Holt @krisholt Google has denied “extremely inaccurate claims” that it may have violated its own rules and misled advertisers over ad viewership on third-party websites. Through the Google Video Partner (GVP) network and TrueView (an ad product that’s also used on … Continue reading Google refutes claims it violated its own guidelines and misled advertisers →

Will Advertisers Be Impacted By YouTube’s Reversal Of Political Ad Policies?

YouTube Controls

Will Advertisers Be Impacted By YouTube’s Reversal Of Political Ad Policies? by Laurie Sullivan @lauriesullivan, June 3, 2023 Advertisers may wonder how the reversal of YouTube’s decision to take down content that advances false claims that widespread fraud, errors or glitches occurred in the 2020 or other elections will impact ad-placement decisions. The change, which … Continue reading Will Advertisers Be Impacted By YouTube’s Reversal Of Political Ad Policies? →