Tag Archives: Advertisers

Advertisers and audiences refute the idea that podcasts are on the wane

Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high. Constantine von Hoffman on May 15, 2023 “The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The … Continue reading Advertisers and audiences refute the idea that podcasts are on the wane →

Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options

Cookieless Targeting

Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2023 Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified … Continue reading Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options →

Meta unveils generative AI tool for Facebook and Instagram advertisers

Meta-Facebook

New tool underlines company’s change of focus away from the metaverse and towards artificial intelligence. Constantine von Hoffman on May 12, 2023 Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images … Continue reading Meta unveils generative AI tool for Facebook and Instagram advertisers →

How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain

Advertisement Tools

How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain by Laurie Sullivan @lauriesullivan, April 19, 2023 Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget — requiring each company to step up and support the process. Metaphorically, Curt Larson, CPO at Sharethrough, says … Continue reading How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain →

Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users

Pinterest Advertisement

Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users by Colin Kirkland , March 29, 2023 Pinterest claims that protecting the environment is shaping the way consumers are buying. In preparation for Earth Day, the image-sharing social service is dishing out tips for how advertisers can incorporate sustainability messaging into their Pinterest ads, based on … Continue reading Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users →

Abandoned Mobile Apps Cost Advertisers $29M In 2022

Mobile Advertisement

Abandoned Mobile Apps Cost Advertisers $29M In 2022 by Karlene Lukovitz @KLmarketdaily, February 9, 2023 The number of abandoned mobile apps across the Google Play and Apple App stores rose by 10% last year — including 6% between Q3 and Q4 alone — to reach 1.86 million, according to Pixalate data. Abandoned apps — defined … Continue reading Abandoned Mobile Apps Cost Advertisers $29M In 2022 →

Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting

Keyword Search

Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting by Laurie Sullivan @lauriesullivan, January 26, 2023 Twitter announced a beta program earlier this week for companies that want to run advertisements on the platform. The ad option — called Search Keyword Ads — allows advertisers to bid on keywords. The bid … Continue reading Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting →

Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down

Marketing Innovation

By Rob Walker January 20, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. As popular as it is, TikTok has critics—very serious critics, with very serious concerns. This isn’t just the usual social-media griping (misinformation, dubious trends, etc.). The addictive-video app has already been banned from government … Continue reading Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down →

How advertisers can take the lead in reducing carbon emissions

Advertisement Industry

5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing. Robin Clayton on January 11, 2023 Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions over the … Continue reading How advertisers can take the lead in reducing carbon emissions →

How Penske Media uses a CDP to help advertisers reach digital users

Content Management

Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. Chris Wood on December 22, 2022 Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique … Continue reading How Penske Media uses a CDP to help advertisers reach digital users →