Tag Archives: Advertisers

Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos

Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos by Laurie Sullivan @lauriesullivan, July 14, 2022 SKUx wants to change the way promotions are delivered and redeemed, so developers at the company created technology to capture first-party data based on how consumers engage with offers. The platform, Buyer (X)ccelerator, gives … Continue reading Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos →

FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers

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Company broke previous promise to protect users’ personal information. Constantine von Hoffman on May 26, 2022 It’s never a good sign for a company when the Federal Trade Commission gets snarky. So, it was bad news for Twitter on Wednesday when the FTC said: “Twitter to pay $ 150 million penalty for allegedly breaking its … Continue reading FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers →

Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’

CTV Advertisement

Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ by Karlene Lukovitz @KLmarketdaily, May 20, 2022 Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge. But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by Innovid and the Association of … Continue reading Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ →

Why a Netflix ad-supported tier would be exciting for advertisers

Streaming Services

Financial woes for the streaming giant could have a silver lining for advertisers. Chris Wood on April 22, 2022 Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Now … Continue reading Why a Netflix ad-supported tier would be exciting for advertisers →

Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts

TV Advertisement

Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts by Laurie Sullivan @lauriesullivan, April 20, 2022 Roku this week dove into data cleanrooms, offering brands and agencies a way to collaborate with them using encrypted first-party data. The concept — built for streaming television — is intended to make planning and measuring campaigns easier without … Continue reading Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts →

Consumers aren’t so worried about data misuse by advertisers

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But they do want to know just how their data will be used, a new survey finds. Constantine von Hoffman on April 20, 2022 Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be … Continue reading Consumers aren’t so worried about data misuse by advertisers →

Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Cookieless Targeting

AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023. Chris Wood on April 1, 2022 As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, … Continue reading Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options →

Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers

Yelp

Yelp’s, Google’s Millions Of Reviews Woo Advertisers, Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2022 Local knowledge and personal experience make online reviews helpful when consumers search for what to buy, where to stay or what to eat. But the online industry has grappled for years with untrustworthy and fake reviews, requiring companies … Continue reading Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers →

Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads

Cryptocurrencies

Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads by Laurie Sullivan @lauriesullivan, February 3, 2022 DISQO, a consumer insights platform, analyzed its traffic data from its platform to determine patterns in consumer engagement with and attitudes about new online financial services and cryptocurrency. The data, released Wednesday, provides advertisers with insights into what … Continue reading Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads →

TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers

TikTok Marketing

TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers →