Broad match keyword suggestions will start surfacing in Recommendations Ginny Marvin on November 16, 2020 Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said … Continue reading Google Ads wants advertisers to give broad match another shot
Tag Archives: Advertisers
42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020 Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Amazon Advertisers Up Spend During Two Days Of Prime
Amazon Advertisers Up Spend During Two Days Of Prime by Laurie Sullivan @lauriesullivan, October 16, 2020 Kenshoo clients running Amazon Advertising during the two Prime sale days spent 3.8 times more on advertising versus the daily average of the 30 days leading up to Prime Day 2020, according to the company’s analysis. Amazon did not … Continue reading Amazon Advertisers Up Spend During Two Days Of Prime
The Ultimate Guide to Facebook Insights for Advertisers
Adam Enfroy July 30, 2020 Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively … Continue reading The Ultimate Guide to Facebook Insights for Advertisers
Local Businesses Are Better Marketers Than National Advertisers
Local Businesses Are Better Marketers Than National Advertisers by Maarten Albarda , Featured Contributor, April 17, 2020 So, how are you doing? Me? Well, I have been working from home since 2013, so that part of our new society is not really new to me. My wife worked from home for a long time as … Continue reading Local Businesses Are Better Marketers Than National Advertisers
Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2020 Google on Friday said it will waive ad-serving fees for publishers that use Ad Manager for five months, after some complaints from industry insiders. The company has already stepped up to give small and medium-size businesses financial … Continue reading Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
Vox Media’s new ad network connects advertisers to local media audiences
Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert … Continue reading Vox Media’s new ad network connects advertisers to local media audiences
Artificial Intelligence Marketing is the AIM of Advertisers in 2020
Beatrice McGraw — February 21, 2020 Artificial Intelligence Marketing (AIM) provides superior solutions to bridge the gap between analytics and execution. It is the process of going through massive piles of data to originate positive results. As per the courtesy of Forbes, retailers invested around 5.9 billion US dollars on AIM. North America, Europe, and … Continue reading Artificial Intelligence Marketing is the AIM of Advertisers in 2020
Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up by Laurie Sullivan @lauriesullivan, December 4, 2019 Pepperjam, a performance marketing and affiliate tech platform, ran its Black Friday shopping data, which shows the average order value (AOV) grew 16% year-over-year (YoY) in 2019, compared with 2018 for same-store advertisers. Data released Thursday … Continue reading Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers
It limits targeting options to keep advertisers from running discriminatory ads. Amy Gesenhues on August 16, 2019 Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, … Continue reading Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers
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