March 17, 2024 Thanks to generative AI, advertising’s business models will be reinvented Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. BY Jeremy Lockhorn Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, … Continue reading Thanks to generative AI, advertising’s business models will be reinvented
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Mobile Advertising’s Lagging Indicators
Mobile Advertising’s Lagging Indicators by Joe Mandese @mp_joemandese, September 29, 2022 At a time when the ad industry’s leading economists and forecasters are rethinking the concept of the media “line items” they used to calculate ad spending and growth, it’s interesting that none of them have one for “mobile.” That’s because mobile is not really … Continue reading Mobile Advertising’s Lagging Indicators
Retail Media Overtakes CTV As Advertising’s Biggest Impetus
Retail Media Overtakes CTV As Advertising’s Biggest Impetus by Joe Mandese @mp_joemandese, January 14, 2022 Retail media has overtaken connected TV (CTV) as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO … Continue reading Retail Media Overtakes CTV As Advertising’s Biggest Impetus
TV Advertising’s Future Will Focus On What We Actually DO With Data
TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data
Solving Advertising’s Trust Problem
Solving Advertising’s Trust Problem by Dave Morgan , Featured Contributor, September 28, 2017 When the choices of where to advertise were few — local radio, local newspapers, local broadcast TV, magazines and Yellow Pages — the issue of trust in your media partners was pretty straightforward: Did my ad run as promised? Was the copy … Continue reading Solving Advertising’s Trust Problem
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