Tag Archives: Advocate

I’m an advocate for inclusive capitalism. Here’s why I’m intrigued by Web3

Capitalism

By Tilman Ehrbeck   February 05, 2022   The tech world is gearing up for the next digital revolution. Buzzwords are everywhere: Crypto, NFTs, Web3. Tech icons from Mark Zuckerberg to Jack Dorsey have renamed their companies in their enthusiasm for the metaverse and blockchain technologies. In reaction to the rise of private cryptocurrencies, central banks are exploring whether to issue their own digital currencies, … Continue reading I’m an advocate for inclusive capitalism. Here’s why I’m intrigued by Web3 →

6 Ways to Advocate Company Diversity Through Your Recruitment System

Effective Hiring

Stacy Lee April 4, 2021 According to a study by Robert Walters, 85% of employers say that developing company diversity is becoming a priority. Apart from the social aspect of acceptance, inclusion, and promotion of equal opportunity, it reaps more rewards to the organization than you might think. Benefits of Promoting Company Diversity in the … Continue reading 6 Ways to Advocate Company Diversity Through Your Recruitment System →

Essential Referral Emails: Part 2 – The Advocate Thank You Email

Marketing Guide

This post is the second in a series aimed at describing the emails that power best-of-breed referral programs. In the first article in the series, I mentioned triggered emails as one of the newer ways email marketing is evolving. When done well, this approach to email – communicating with people when they exhibit specific behaviors … Continue reading Essential Referral Emails: Part 2 – The Advocate Thank You Email →

Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?

Marketing Guide

by Truman Tang June 20, 2016June 20, 2016 This is the second piece in a two-part series on how to budget for your advocate marketing program. This post focuses on creating a rewards budget. Advocate marketing programs require forms of recognition, one of which can come in the form of rewards. When an advocate does … Continue reading Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards? →

What Are the *Real* Incentives for Employees to Advocate For Your Brand on Social Media Channels?

Employee Advocacy

Arik HansonSeptember 6, 2015 I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It’s interesting work. I love it. It combines two loves of mine: employee … Continue reading What Are the *Real* Incentives for Employees to Advocate For Your Brand on Social Media Channels? →

The Cost Of Keeping A Brand Advocate Onboard And Engaged

Branding

Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you’ve enough budget to keep them engaged. Jason Warnock on June 5, 2015 In last month’s column, I discussed how your brand can convert subscribers into salespeople. But moving people from the subscriber category to the brand advocate category is just … Continue reading The Cost Of Keeping A Brand Advocate Onboard And Engaged →

Random Posts on