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By Associated Press January 14, 2024 The best CES products pierce through the haze of marketing hype at the Las Vegas gadget show to reveal innovations that could improve lives. The worst could harm us or our society and the planet in such “innovatively bad” ways that a panel of self-described dystopia experts has … Continue reading These are the most dangerous products from CES 2024, according to privacy and environmental advocates
EU digital chief advocates for AI Act, countering Macron’s critique Maxwell William / Last Updated: Dec 29, 2023 Margrethe Vestager, the EU’s competition and digital chief, has staunchly defended the bloc’s groundbreaking law on artificial intelligence, the AI Act, asserting that it will foster “legal certainty” for tech startups working with AI technologies. This … Continue reading EU digital chief advocates for AI Act, countering Macron’s critique
Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action. Shama Hyder on February 28, 2023 Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of … Continue reading Why CMOs must be the company’s biggest advocates for digitalization
By Jessica Bursztynsky October 11, 2022 The Labor Department unveiled a proposal on Tuesday that would impose additional barriers on companies trying to claim workers as independent contractors rather than employees, which some believe could overhaul the business models of rideshare and delivery giants. The new rule would essentially take the … Continue reading The Labor Department’s new proposal would be a huge win for gig worker advocates
Mark Armstrong July 28, 2021 Who are these people called influencers, and why do we put them up on pedestals? A lot of them are celebrities with huge followings on social platforms like Instagram. B2C brands (businesses that market directly to consumers) partner with these influencers. Brands pay them to mention and endorse their products … Continue reading Happy Customers Make The Best Brand Advocates
Todd Kunsman — February 3, 2020 If you are a company executive or manager working to expand your customer base and improve your reputation and image, employees are among your most valuable allies. Indeed, the ways that your employees interact with customers and prospective customers within your industry play a huge role in shaping how … Continue reading Why Your Company’s Employees Should Become Advocates on Social Media
What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion. Matt Zilli on August 7, 2018 Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. … Continue reading 5 key characteristics that enable companies to cultivate customer advocates
Todd Kunsman — April 27, 2018 Follow @OhSoFreshMusic — April 27, 2018 Is your company’s social content getting buried with little engagement? Does your company’s social strategy need a boost? If those two questions come to mind or you are looking for new ways to improve your social media strategy, then you came to the … Continue reading Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy
Antonia Hite — March 9, 2018 — March 9, 2018 Social media advocacy refers to using your employees and your clients to promote your brand. In the peer-to-peer world that we live in, it’s essential that prospective clients and hires hear about your firm from their peers—your clients and employees. Whether your company’s goals are … Continue reading 8 Tips for Leveraging Employees as Brand Advocates on Social Media
How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage. Jim Dicso on August 25, 2017 If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part … Continue reading Why emotion is crucial to create brand advocates — and what you can do about it
