Personal Branding Blog — November 11, 2016 — November 11, 2016 Search engine algorithms have changed quite a bit over just the last few years, and many brands may have seen a change in their website visibility as a result. Social signals are a growing influence, which is mainly dictated by conversations on tweets and … Continue reading The Affect of Social Media Conversations on Search Engine Ranking
By Jonny Ross| June 24th, 2016 Online reputation management (ORM) – the process of monitoring and influencing your reputation online – can be an important element of search engine optimisation . When it comes to ensuring your brand ranks highly in online search results, Google and other search engines love to see that a website … Continue reading How Do Online Reviews Affect Your Search Engine Rankings
Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions. Scott Vaughan on June 24, 2016 For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically, marketing pros have turned to media companies … Continue reading From leads to data: how changes in the media business affect B2B marketers
By Barrie Smith June 15th, 2016 The world of online marketing and SEO appears to change overnight. We’re less than four months into 2016 and Google’s algorithm and search quality guidelines look a whole lot different than they did on New Year’s Eve last year. This list of changes made by Google this year are what … Continue reading 9 Changes Google Has Made That Affect SEO’s In 2016
by Owen Radford May 23, 2016 Follow @ElementaryDigiMay 23, 2016 User psychology is the driving force behind any great web design. Getting into the mind of potential visitors is the only way to develop a compelling site that draws people back for more. As complex as it may seem, each element on a web page … Continue reading How Does Psychology Affect Web Design?
by Peter Abrahamse May 18, 2016May 18, 2016 Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in more money for your business. But A/B testing tools actually may slow down your site. We researched … Continue reading How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
by Jem Henderson May 13, 2016May 13, 2016 It has come to the attention of digital marketers that Google have ventured even further into the world of tomorrow with their latest updates to how search engine optimisation works. Utilising artificial intelligence and machine learning, the new system is called RankBrain and might be about to … Continue reading What Is Rankbrain And How Does It Affect SEO?
by Juliet Carnoy May 3, 2016 Follow @julietcarnoyMay 3, 2016 Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answer this question. Paradoxically, CEOs depend on their marketing teams more so than ever, as … Continue reading How to Prove Your Social Media Efforts Affect Business Goals
by Govind Agarwal April 4, 2016 Follow @submitedgeApril 4, 2016 HTTP/2 has come as a boon for SEO specialists who know how to employ it to their benefit. HTTP/2 is much advanced than its predecessor. It resolves several issues which ultimately lead to efficient planning and strategizing on part of SEO teams. How is HTTP/2 … Continue reading What Is HTTP/2 and How Will It Affect Your SEO
by Jennica Torio February 24, 2016February 24, 2016 Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to either the top or bottom of the list of organic results, and many business owners are worried … Continue reading How Google’s Text Ad Changes Will Affect Your Business
