Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity
Affinity Launches Dealmaking Tool On Salesforce AppExchange by Ray Schultz , April 11, 2023 B2B dealmakers have a new tool for managing and closing deals: Affinity has launched Affinity for Salesforce on Salesforce AppExchange. The goal is to provide teams with “access to automatically generated relationship insights in the tools they use every day — … Continue reading Affinity Launches Dealmaking Tool On Salesforce AppExchange
The multi-year agreement connects Affinity Solutions’ retailer purchase transactions with Omnicom’s data and analytics division, Annalect. Chris Wood on March 7, 2022 Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit card transactions annually. The deal will integrate … Continue reading Omnicom brings purchase insights to marketers with Affinity Solutions agreement
Erin Hynes October 26, 2021 Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase from a company?that is purpose-driven. Globally, 94% of consumers say it is important that the companies they engage with have a strong purpose, and 83% say companies should only earn … Continue reading Build Brand Affinity with Contextual Advertising
Ann Dieleman June 6, 2021 All industries — especially insurance — are facing significant transformation. Customer expectations are changing rapidly, and Millennial and Generation Z consumers are not satisfied with traditional insurance processes or products. They are demanding a connected, multichannel customer experience that provides convenience, accessibility, and personalization. In a highly digital world, meeting … Continue reading Consumer Expectations Are Changing Rapidly — Developing Insurance Affinity Partner Programs Will Help You Keep Up
Today it rebrands its AudiencePlanner tool as FanFinder360°. Kim Davis on September 17, 2020 Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized … Continue reading Affinity Answers helps brands talk to fans
John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
Jomer Gregorio — May 3, 2018 Follow @JomerGregorio — May 3, 2018 When it comes to business-customer relationships, most marketers instinctively aim to build and establish brand loyalty. It is one of the basic concepts of marketing and is one of the most common organizational goals for any company. But what most businesses don’t realize … Continue reading Brand Affinity 101: Everything Businesses and Marketers Should Know [Infographic]
