by Lena Bourgeois, Columnist, November 11, 2016 Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the “normal” behaviors these marketers have come to expect. While marketers still have a massive base of older consumers to fall back on at the moment, surviving market disruption … Continue reading A New Generation’s Behaviors Will Change Affluent Marketing
Tag Archives: Affluent
Understanding Affluent Clicks, Purchases, Research Decisions
by Laurie Sullivan, Oct 22, 2014 Affluent consumers research products and services weekly before making a purchase giving brands an opportunity to reach out frequently. Some 71% to 92% mostly do their research on a computer, but many rely on their smartphone as a tool. In fact, more than half do research online when choosing … Continue reading Understanding Affluent Clicks, Purchases, Research Decisions
Affluent Widow Needs Crash Course in Personal Finance After Husband’s Death
A woman married to a successful, powerful man is often in the dark about her financial affairs. While capable of understanding and managing her finances she lacks experience because her husband took charge of the finances. To get your financial house in order, start with these four crucial steps. Make an Inventory of your current … Continue reading Affluent Widow Needs Crash Course in Personal Finance After Husband’s Death
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