Contributor Sahil Jain shares the top questions asked by marketers at a recent social media event, along with the expert panelists’ answers. Sahil Jain on April 30, 2015 More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or money, driving success on every … Continue reading Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask
PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if … Continue reading Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
Sue CockburnApril 1, 2015 (April 01, 2015) I was checking my personal Facebook profile (don’t tune out yet) when I noticed a ‘sponsored post’ from HubSpot. They were offering a downloadable resource for those who want to write better. The resource is titled (see image) “The Marketers’ Guide to Writing Good Well” … the ‘good’ replaced … Continue reading Are You Afraid To Dive Into Social Media?
