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Here’s a new interactive channel for the holidays: traditional soccer field ad boards go shoppable. Kim Davis on December 27, 2024 For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian … Continue reading Africa Creative makes soccer ad boards shoppable
By KC Ifeanyi December 07, 2023 For a major artist like Kendrick Lamar, dropping a new album is an event in its own right—and where an artist chooses to do it can carry some weight. So when the L.A.-based rapper journeyed all the way to Accra, Ghana, for the release of 2022’s Mr. Morale … Continue reading How Kendrick Lamar and Global Citizen are putting Africa on the map of touring musicians
