Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA. Nicola Agius on July 2, 2023 Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had … Continue reading Universal Analytics dies aged 11: ‘Be brave and be strong’ →