Tag Archives: agency’s

Web3 content and capabilities from an agency’s perspective

Agency Business

Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3. Chris Wood on November 10, 2022 Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and … Continue reading Web3 content and capabilities from an agency’s perspective →

Recruitment Tools: How Can They Increase Your Agency’s Efficiency?

Recruiting Automation

Stacy Lee November 23, 2021 The world of work is continuously evolving and arising new trends and challenges put hiring managers and recruiters under pressure. The COVID-19 crisis was likely the most disruptive change due to exacerbating existing difficulties and creating new ones. In 2020, recruitment agencies had to be more agile than ever and … Continue reading Recruitment Tools: How Can They Increase Your Agency’s Efficiency? →

Your Agency’s #1 KPI: “Rev/FTE” (aka Per-Capita Billables)

KPI

Karl Sakas January 29, 2021 Boost your agency productivity by tracking a single KPI: Rev/FTE (aka per-capita billables) Want to improve your agency’s performance, but don’t love tracking metrics? You’re not alone! What if I told you that you could track your agency’s productivity and performance using just one number? You can! The #1 metric … Continue reading Your Agency’s #1 KPI: “Rev/FTE” (aka Per-Capita Billables) →

Build Your Agency’s Team of Advisors: Which Roles Do You Need?

Advertisement Industry

Karl Sakas January 16, 2021 Which roles do you need on your agency’s team of advisors? Here are 8-10 to consider. Successful business leaders rely on a team of advisors for specialized guidance on agency leadership, taxes, health, and more. In my work with agency owners, the highest performers have an advisory team—going beyond their … Continue reading Build Your Agency’s Team of Advisors: Which Roles Do You Need? →

How to Strengthen Your Agency’s Hiring Process During a Pandemic

Effective Hiring

Drew McLellan August 2, 2020 It doesn’t matter if you’re in a major market or based in a rural area: Attracting and retaining talent is likely a challenge in this unprecedented environment. Many agency owners are stressing over hiring new employees, losing key players, and having to do massive layoffs — all while remote. The … Continue reading How to Strengthen Your Agency’s Hiring Process During a Pandemic →

Need to Cut Expenses? Pre-Define Your Agency’s 3 Unique Cost-Cutting Tiers.

Cost Management

Karl Sakas — June 3, 2019 Follow @KarlSakas — June 3, 2019 See how to be strategic about cost-cutting, before it’s too late. Worried your agency’s revenue might look a little shaky? I strongly recommend you pause now to define your agency’s three unique “cost-cutting tiers.” Why? You’ll be really glad you did if you … Continue reading Need to Cut Expenses? Pre-Define Your Agency’s 3 Unique Cost-Cutting Tiers. →

Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift

Branding In Social Media

As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency. Rob Rasko on October 23, 2017 Media agencies are facing tremendous pressure these days, much of it stemming from marketer … Continue reading Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift →

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