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Tag Archives: agents’

How to optimize your content for AI search and agents

To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations. Jed White on February 3, 2025   Want AI search engines and agents to find and use your content?  Traditional SEO isn’t enough. AI systems process information differently.  This guide breaks down key optimizations to help your content stay visible … Continue reading How to optimize your content for AI search and agents

Google, Microsoft Woo Retailers With AI Agents

Google, Microsoft Woo Retailers With AI Agents by Laurie Sullivan , Staff Writer @lauriesullivan, January 13, 2025 Directly off the 2024 holiday shopping season, Adobe Analytics estimates consumers spent $241.4 billion online — up 8.7% year-over-year, with smartphones driving 54.4% of online purchases. No doubt Google and Microsoft hope AI agents will help consumers find what … Continue reading Google, Microsoft Woo Retailers With AI Agents

When Amazon AI Shopping Agents Feel Like Humans

When Amazon AI Shopping Agents Feel Like Humans by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2024 Image source: Agora Google may have triggered a trend in 2017 with a service that allowed users to schedule appointments and make reservations. Now Amazon wants to build AI agents that will perform specific tasks without human intervention. These agents, … Continue reading When Amazon AI Shopping Agents Feel Like Humans

Why AI’s agents and commodification are good news for marketers

The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money. Constantine von Hoffman on September 26, 2024    This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as … Continue reading Why AI’s agents and commodification are good news for marketers

Salesforce delivers Unified Knowledge to service agents

Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud. Kim Davis on May 6, 2024     Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data … Continue reading Salesforce delivers Unified Knowledge to service agents