Tag Archives: aggregation

Aggregation is key to the new Martech Map

For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report. Kim Davis on May 5, 2022 Back in 2015, there was a lot of talk about the “Frankenstack” — the “infamous” Frankenstack, as Scott Brinker called it. This was the martech stack constructed … Continue reading Aggregation is key to the new Martech Map →

Will Facebook’s news aggregation feature increase engagement for local publishers?

Facebook Publishing

Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app. Robin Kurzer on October 11, 2018 Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. … Continue reading Will Facebook’s news aggregation feature increase engagement for local publishers? →

Structuring paid search campaigns: Segmentation vs. aggregation

PPC Campaigns

Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. Megan Taggart on August 10, 2018 Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate … Continue reading Structuring paid search campaigns: Segmentation vs. aggregation →