Tag Archives: Agile

Partnering: Getting Started with the Agile Marketing Navigator

Marketing Agility

Learn about the benefits of the key practice of Partnering. Stacey Ackerman on September 8, 2022 We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, … Continue reading Partnering: Getting Started with the Agile Marketing Navigator →

Waste Removal: Getting started with the Agile Marketing Navigator

Marketing Agility

Waste prevents work getting done in an agile and efficient way. Here’s how to remove it. Stacey Ackerman on September 1, 2022 We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major … Continue reading Waste Removal: Getting started with the Agile Marketing Navigator →

Cycle Time: Getting started with the Agile Marketing Navigator

Marketing Agility

Gaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies. Stacey Ackerman on August 25, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the fourth of our 6 Key Practices: Cycle Time. Is work taking too long … Continue reading Cycle Time: Getting started with the Agile Marketing Navigator →

Work in Progress Limits: Getting started with the Agile Marketing Navigator

Marketing Agility

Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits. Stacey Ackerman on August 18, 2022 We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major … Continue reading Work in Progress Limits: Getting started with the Agile Marketing Navigator →

Getting started with the Agile Marketing Navigator: Team Improvement

Marketing Agility

Team Improvement sessions should be conducted by and for the team. Here are the benefits. Stacey Ackerman on July 28, 2022 Team Improvement vs. Retrospective: Same meaning, different emphasis Team Improvement is a collaborative session for team members to look at continuous improvement. The goal is to find a small action item that the team … Continue reading Getting started with the Agile Marketing Navigator: Team Improvement →

Getting Started with the Agile Marketing Navigator: Team Showcase

Marketing Agility

Agile marketers should bring the team together regular to showcase wins and learn quickly from losses. Stacey Ackerman on July 21, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four … Continue reading Getting Started with the Agile Marketing Navigator: Team Showcase →

Getting Started with the Agile Marketing Navigator: the Daily Huddle

Marketing Agility

The Daily Huddle brings the entire Team up to date on work in progress and possible blockers. Stacey Ackerman on July 14, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has … Continue reading Getting Started with the Agile Marketing Navigator: the Daily Huddle →

Random Posts on