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Barry Roos February 25, 2021 This was a line from the Bruce Springsteen song “Thunder Road” many years ago. I thought of it this week in terms of my business and how it relates. The song talks about change and points out that although the door may be open there is a cost, nothing in … Continue reading The Door’s Open but the Ride It Ain’t Free
Dean Mackenzie — November 26, 2018 Follow @deanmackenzie_ — November 26, 2018 “If you’re choosing a niche… and it’s difficult… who ya gonna call?” (to the tune of “Ghostbusters”) Mangled lyrics aside, niching is a huge issue most freelancers must deal with, whether they’re just getting started or at some point down the road. Trying … Continue reading I Ain’t Afraid of No Niche! Choosing a Niche… With the Ghostbusters
Fabrizio Moreira — April 17, 2017 Follow @FabrizioMoreira— April 17, 2017 One of the oldest axioms about your work is do something you love. That way you’re tap dancing on your way to the office, and it’s not work. Supposedly. Trust me, there will be days, weeks and months, even, while you’re building your dream … Continue reading Love Your Work, but Love Ain’t Enough
Dave Brock — March 16, 2017 Follow @davidabrock— March 16, 2017 Sales isn’t easy! If it was, it could be totally automated and our customers and companies wouldn’t need sales people. We continue to see those parts of selling carved away, with more effective and efficient channels being leveraged—as they should be! We don’t create … Continue reading It Ain’t Easy, Those Days Are Long Past!
Mark Parent — January 20, 2017 Follow @inbound281— January 20, 2017 When you built your organization’s website, you expected it to attract customers and deliver results. Just like Kevin Costner’s Ray Kinsella in Field of Dreams, you thought that if you built it, they would come. But what happens when your website isn’t delivering the … Continue reading Why You Built It, but They Ain’t Coming: 5 Tragic Web Design Mistakes
Bob WoodsSeptember 4, 2015 Sales and setting goals for salespeople go hand in hand. Like ice cream and sugary toppings. Miley Cyrus and controversy. Or airlines and headaches. Something else that goes hand-in-hand is quotes from famous people and articles like this one. When it comes to business-related quotes and quotable people, there are few people … Continue reading It Ain’t Social Selling If You Don’t Do Goal Setting
Arik HansonMay 14, 2015 A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog about the demise of blogging–or, as the author titled it, “Why the economics of blogging are diminishing.” In the article, the author talks about how blogging worked 5-6 years … Continue reading Personal Blogging in PR Ain’t Dead — Not By a Long Shot
