Tag Archives: AIPowered

AI-powered martech news and releases: September 19

At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI’s promise. Constantine von Hoffman on September 19, 2024 This is the second year that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the same week. That is, unless you ask Google’s Gemini, which told me … Continue reading AI-powered martech news and releases: September 19 →

AI-powered martech news and releases: September 12

Marketing Technology AI-Powered

In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI. Constantine von Hoffman on September 12, 2024 Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market … Continue reading AI-powered martech news and releases: September 12 →

The AI-powered marketer’s roadmap to the future of content

Marketing Technology AI-Powered

Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve. Lisa Peyton on September 6, 2024 We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative … Continue reading The AI-powered marketer’s roadmap to the future of content →

AI-powered martech news and releases: September 5

Marketing Technology AI-Powered

Microsoft’s AI products aren’t doing well: The new Copilot PCs can’t run games and Office with Copilot costs twice the regular version, so no one’s buying it. Constantine von Hoffman on September 5, 2024 It’s been a bad week for Microsoft’s AI products. On Tuesday, the Wall Street Journal reported that many games don’t … Continue reading AI-powered martech news and releases: September 5 →

AI-powered martech news and releases: August 29

Marketing Technology AI-Powered

UK government promises teachers an AI chatbot helper that will “generate accurate, high-quality content.” Good luck. Constantine von Hoffman on August 29, 2024 The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized … Continue reading AI-powered martech news and releases: August 29 →

AI-powered martech news and releases: August 22

Marketing Technology AI-Powered

A new startup is using AI to help computers generate smells in order to improve healthcare and make safer, aromas for consumer goods. Constantine von Hoffman on August 22, 2024 Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we … Continue reading AI-powered martech news and releases: August 22 →

AI-powered martech news and releases: August 15

Marketing Technology AI-Powered

Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers. Constantine von Hoffman on August 15, 2024 Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. As observed here last week, products mentioning AI … Continue reading AI-powered martech news and releases: August 15 →

AI-powered martech news and releases: August 8

Marketing Technology AI-Powered

Consumers are really, really not impressed with AI, consistently preferring products that don’t mention AI over those that do. Constantine von Hoffman on August 8, 2024 Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less … Continue reading AI-powered martech news and releases: August 8 →

AI-powered martech news and releases: August 1

Marketing Technology AI-Powered

Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea. Constantine von Hoffman on August 1, 2024 Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in common? Inbreeding by both produced something called the … Continue reading AI-powered martech news and releases: August 1 →

AI-powered martech news and releases: July 25

Marketing Technology AI-Powered

The IOC’s AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots. Constantine von Hoffman on July 25, 2024 Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released … Continue reading AI-powered martech news and releases: July 25 →