Tag Archives: AIPowered

Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert

Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert by Laurie Sullivan , Staff Writer @lauriesullivan, August 7, 2020 As marketers plan for a future without third-party cookies, Amperity has struck up a partnership with Infutor to offer advertisers an alternative to rebuilding campaigns based on first-party data for which permission has been granted. The … Continue reading Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert

AI-powered surveys: Hyped or helpful?

Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here’s how they really work. Mark Szabo on April 17, 2019 For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those, exactly? They’re surveys that use machine learning to engage with respondents … Continue reading AI-powered surveys: Hyped or helpful?

How AI-Powered Platforms Find Real, Relevant Traffic For Your Online Ads

By Jennifer Warren June 19th, 2018   Feeling lost! Ain’t you? After all, you have marshalled your mind, money, and matter into creating those stupendous online ad campaigns, only to cold-shouldered by dismissive conversion rates. So, where did things actually go wrong? Why are your online ad campaigns not converting, though things seem incredibly fine on … Continue reading How AI-Powered Platforms Find Real, Relevant Traffic For Your Online Ads