Tag Archives: AIPowered

Google unveils AI-powered advertising tools at Google Marketing Live

New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. Chris Wood on May 21, 2024   Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at … Continue reading Google unveils AI-powered advertising tools at Google Marketing Live

Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less

   May 16, 2024 Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less Two branding pros are looking to upend the agency model and take the pain out of the name game. BY Zachary Petit Mark Liney won’t name the names, but he can’t shake the memory … Continue reading Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less

AI-powered martech releases and news: May 23

Agencies lead the AI-powered charge for clients with WPP’s Claude integration. Plus, AI improvements to customer conversations, site building and more. Chris Wood on May 23, 2024   This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku … Continue reading AI-powered martech releases and news: May 23