Tag Archives: AIPowered

Apple’s AI-Powered Search Could End Large $20B Payouts To Google

Apple’s AI-Powered Search Could End Huge $20B Payouts From Google by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2024 Newly unsealed court documents on Thursday — during the closing arguments of the Google and the Department of Justice antitrust case — revealed that Google’s parent company Alphabet paid Apple $20 billion in 2022 for Google … Continue reading Apple’s AI-Powered Search Could End Large $20B Payouts To Google

AI-powered martech releases and news: May 2

Meta adding chatbots to everything isn’t going too well; and, what happens when a Catholic bot ordains itself? Constantine von Hoffman on May 2, 2024   StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based … Continue reading AI-powered martech releases and news: May 2

Google launches new AI-powered features for Performance Max campaigns

The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024   Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to … Continue reading Google launches new AI-powered features for Performance Max campaigns