Tag Archives: AIPowered

This week’s AI-powered martech releases

A brief look at the incredibly high costs of building, training and operating AI, along with our roundup of this weeks martech-related releases. Constantine von Hoffman on October 12, 2023 The cost of building, training and operating AI is enormous. At SemiAnalysis, Dylan Patel and Afzal Ahmad estimate it cost Google more than $ 100 … Continue reading This week’s AI-powered martech releases →

This week’s AI-powered martech releases

Marketing Technology AI

A new study finds 75% of marketers preferred the human or human-aided execution of a creative brief over the AI version. Constantine von Hoffman on October 5, 2023 Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according … Continue reading This week’s AI-powered martech releases →

The ethics of AI-powered marketing technology

Artificial Intelligence Ethics

The rise of AI in marketing technology brings ethical questions to the forefront. Here’s how marketers can balance innovation and privacy. Megan Michuda on September 29, 2023 Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance … Continue reading The ethics of AI-powered marketing technology →

This week’s roundup of AI-powered martech releases

Marketing AI

Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on September 28, 2023 Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when … Continue reading This week’s roundup of AI-powered martech releases →

This week’s AI-powered martech releases

Marketing Technology

Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on September 21, 2023 Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five … Continue reading This week’s AI-powered martech releases →

This week’s AI-powered martech releases

Marketing Technology

HubSpot and Salesforce weren’t the only companies with new AI implementations this week. Here’s a roundup of the others. Constantine von Hoffman on September 8, 2023 The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games … Continue reading This week’s AI-powered martech releases →

Google is pushing its AI-powered search on India and Japan next

Google AI

ChatGPT is suddenly everywhere. Are we ready? The disinformation crisis is about to get so, so much worse. Andrew Tarantola Senior Editor Updated Mon, Apr 3, 2023 Carol Yepes via Getty Images For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT … Continue reading Google is pushing its AI-powered search on India and Japan next →

AI-powered martech: This week’s releases and research

AI Marketing Tools

With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology. Constantine von Hoffman on August 24, 2023 With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. … Continue reading AI-powered martech: This week’s releases and research →

This week’s AI-powered marketing technology releases

AI Marketing Tools

Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study. Constantine von Hoffman on August 17, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered … Continue reading This week’s AI-powered marketing technology releases →

Microsoft Bing To Offer AI-Powered Third-Party Browser Support

Microsoft Bing

Microsoft Bing To Offer AI-Powered Third-Party Browser Support by Laurie Sullivan @lauriesullivan, August 7, 2023 Microsoft Bing announced Monday that it soon will begin to support AI-powered Bing in third-party browsers on web and mobile. The company, which estimates that today it supports more than 1 billion chats, in late July confirmed that Bing Chat was … Continue reading Microsoft Bing To Offer AI-Powered Third-Party Browser Support →