Tag Archives: AIPowered

AI-powered cold email: A nightmare in the making?

AI can help draft cold emails, but it shouldn’t run the show. Learn the right way to blend automation and personalization when prospecting. Kath Pay on December 5, 2023 A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate … Continue reading AI-powered cold email: A nightmare in the making? →

The latest in AI-powered marketing technology releases

Marketing Technology AI

A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15. Constantine von Hoffman on November 30, 2023 AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The United Kingdom’s Department for Education’s “The Impact of AI … Continue reading The latest in AI-powered marketing technology releases →

The latest AI-powered marketing tech releases

Marketing Technology

ChatGPT isn’t always enough: After losing the search engine wars to Google’s wallet, Microsoft rebrands Bing Chat to CoPilot. Constantine von Hoffman on November 16, 2023 ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it … Continue reading The latest AI-powered marketing tech releases →

A new ChatGPT and more in this week’s AI-powered martech releases

ChatGPT

GPT-4 will have access to more up-to-date info, let users create book-length prompts and be better at understanding instructions. Constantine von Hoffman on November 9, 2023 The biggest AI news this week was OpenAI’s announcement of a new version of ChatGPT, called GPT-4 Turbo, which will have several significant improvements over previous versions. These improvements … Continue reading A new ChatGPT and more in this week’s AI-powered martech releases →

Figma’s new AI-powered tools will make your meetings suck less

Productive Meetings

By Hunter Schwarz November 07, 2023 Design software companies like to make big promises about the creative potential of their AI tools. With its new AI features, Figma is making one of the most enticing promises of all: It’s going to make your meetings better. Today, the collaborative design software company announced FigJam AI, its … Continue reading Figma’s new AI-powered tools will make your meetings suck less →

This week’s roundup of AI-powered martech releases

Marketing Technology AI

61% of C-suite executives and IT professionals are concerned about their employees’ knowledge of how to use AI. Constantine von Hoffman on November 2, 2023 What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about … Continue reading This week’s roundup of AI-powered martech releases →

The latest AI-powered martech releases, features and updates

AI Marketing Tools

67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product. Constantine von Hoffman on October 26, 2023 Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in … Continue reading The latest AI-powered martech releases, features and updates →

This week’s AI-powered martech releases

Marketing Technology AI

A brief look at the incredibly high costs of building, training and operating AI, along with our roundup of this weeks martech-related releases. Constantine von Hoffman on October 12, 2023 The cost of building, training and operating AI is enormous. At SemiAnalysis, Dylan Patel and Afzal Ahmad estimate it cost Google more than $ 100 … Continue reading This week’s AI-powered martech releases →

This week’s AI-powered martech releases

Marketing Technology AI

A new study finds 75% of marketers preferred the human or human-aided execution of a creative brief over the AI version. Constantine von Hoffman on October 5, 2023 Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according … Continue reading This week’s AI-powered martech releases →

The ethics of AI-powered marketing technology

Artificial Intelligence Ethics

The rise of AI in marketing technology brings ethical questions to the forefront. Here’s how marketers can balance innovation and privacy. Megan Michuda on September 29, 2023 Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance … Continue reading The ethics of AI-powered marketing technology →