The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money. Constantine von Hoffman on September 26, 2024 This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as … Continue reading Why AI’s agents and commodification are good news for marketers
Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions. Mark Ogne on August 7, 2024 As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. … Continue reading Unlocking AI’s potential in B2B marketing
Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits. Zack Wenthe on July 16, 2024 AI dominates trade shows, boardrooms and sales conversations. It’s mentioned at nearly every event or webinar. With the potential of generative AI anbd other advanced … Continue reading Navigating AI’s place in the CDP landscape
June 25, 2024 Why experts are using the word ‘bullshit’ to describe AI’s flaws The expletive isn’t just being used for shock value—it actually has a philosophical meaning. BY Mark Sullivan Since the launch of ChatGPT in late 2022 we’ve known that artificial intelligence language models are prone to spewing falsehoods, otherwise known as hallucinations. The … Continue reading Why experts are using the word ‘bullshit’ to describe AI’s flaws
May 29, 2024 Google AI’s hilariously bad answers aren’t the big problem When a search engine is ridiculously wrong, we can deal with it. But AI’s subtler mistakes and general sloppiness are a more serious long-term problem. BY Harry McCracken Contrary to anything you’ve been told recently, putting glue on pizza is not a good idea. … Continue reading Google AI’s hilariously bad answers aren’t the big problem
April 18, 2024 Generative AI’s refusal to produce ‘controversial’ content can create echo chambers In a recent report, we found that generative AI has important shortcomings regarding freedom of expression and access to information. BY The Conversation Google recently made headlines globally because its chatbot Gemini generated images of people of color instead of white people … Continue reading Generative AI’s refusal to produce ‘controversial’ content can create echo chambers
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce’s success and a lot about the problems with AI. Constantine von Hoffman on February 29, 2024 In its Q4 2023 earnings call, Salesforce (March 22, 2024) reported $ 1.45 billion in profits and $ 9.29 billion in revenue for the last … Continue reading Salesforce predicts lower growth as CEO focuses on AI’s problems
See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences. Milton Hwang on December 28, 2023 In their “Martech for 2024” report, Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Certainly, the pace of change in martech now is unprecedented. We see this in … Continue reading How AI’s ‘describe and done’ can revolutionize your work
Generative AI’s Positive and Negative Impact on In-House Legal Teams Nate Nead / Jul 24, 2023 Generative Artificial Intelligence (AI) has become increasingly relevant in various industries such as banking, healthcare, and retail. When these AI capabilities are applied to the legal services domain, it opens up avenues for streamlining mundane tasks and tackling … Continue reading Generative AI’s Positive and Negative Impact on In-House Legal Teams
Cherlynn Low @cherlynnlow Google has made Bard more widely available to users in the US and the UK today, and I have been spending some time with the company’s chatbot to see how its generative AI compares to ChatGPT and Bing AI. Like we saw in the screenshots Google provided with today’s announcement, … Continue reading Google forced to delay Bard AI’s EU launch over privacy concerns
