Tag Archives: Alexa

Shopping With Alexa

Shopping With Alexa by Jack Loechner , Staff Writer @mp_research, April 20, 2018 According to Retail Dive, by Natalie Koltun, Target calls on Google for the first voice-activated coupon. As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it’s a natural progression to receive product or retailer coupons through the same medium. … Continue reading Shopping With Alexa →

Amazon Alexa SEO: Getting Your Product As The Default Buy For Echo

SEO Strategy

By Vikas Agrawal August 11th, 2017 Amazon has their own voice-powered digital personal assistant: Alexa. One of the most noticeable applications of Alexa, is Amazon Echo, the flagship smart home device that fully integrates into our lifestyle from playing song to ordering takeout, or from paying bills to doing groceries by voice command. With the inclusion … Continue reading Amazon Alexa SEO: Getting Your Product As The Default Buy For Echo →

Alexa, can you acquire new customers for marketers?

Customer Acquisition

If smart assistants like Amazon’s Alexa make it easy to reorder products, how can brands get people to try out something new? Tim Peterson on January 6, 2017 The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try … Continue reading Alexa, can you acquire new customers for marketers? →

Prime Day the “biggest day ever” for Amazon and its Alexa devices

Amazon

Amazon Echo sold massively, and according to the company, there was one v-commerce purchase per second. Greg Sterling on July 13, 2016 Amazon reported earlier this morning that the second Prime Day was its biggest sales day ever. Despite some well-documented issues, sales were 60 percent higher than in 2015, which included large sales of … Continue reading Prime Day the “biggest day ever” for Amazon and its Alexa devices →

Please, Alexa, I Want Some More (or “How So I Compete With Amazon?”)

Website Ranking

Alex SchmelkinMay 14, 2015 And…boom. There it is. About an hour ago Mothership Amazon sent me an email announcing they had activated voice ordering for my Amazon Echo. It’s here, and perhaps a bit faster than I even imagined in my blog post from 2012 on the future of ecommerce. Back then the story went: … Continue reading Please, Alexa, I Want Some More (or “How So I Compete With Amazon?”) →