These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data. Sean Zinsmeister on April 27, 2017 Most marketing (and sales) teams have seemingly simple goals: identify your best customers, … Continue reading The modern marketer’s guide to machine learning algorithms
Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish. Tomer Naveh on March 2, 2017 Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into … Continue reading From algorithms to advertising: 7 steps to introducing AI to marketing
Laurie Sullivan @lauriesullivan, (October 08, 2015), 1:48 PM Gartner analysts shared their vision for the future of technology this week in Orlando at the research firm’s Symposium/ITxpo. They described a world where information gets pushed to consumers, rather than pulling in information through searches or actions, and cloud services become more in demand. Calling it … Continue reading Algorithms In A Post-App World
Get To Know: Mobli Media Inc. CMO Irit Singer Amy Gesenhues on June 3, 2015 Before being named chief marketing officer for mobile video and photo sharing platform mobli, Irit Singer, started her career as an algorithms developer, earning her bachelors of science in electrical engineering and a MBA from Tel Aviv University. As mobli’s … Continue reading Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms
