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Tag Archives: Algorithms

The modern marketer’s guide to machine learning algorithms

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data. Sean Zinsmeister on April 27, 2017     Most marketing (and sales) teams have seemingly simple goals: identify your best customers, … Continue reading The modern marketer’s guide to machine learning algorithms

From algorithms to advertising: 7 steps to introducing AI to marketing

Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish. Tomer Naveh on March 2, 2017     Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into … Continue reading From algorithms to advertising: 7 steps to introducing AI to marketing

Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms

Get To Know: Mobli Media Inc. CMO Irit Singer Amy Gesenhues on June 3, 2015  Before being named chief marketing officer for mobile video and photo sharing platform mobli, Irit Singer, started her career as an algorithms developer, earning her bachelors of science in electrical engineering and a MBA from Tel Aviv University. As mobli’s … Continue reading Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms