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Tag Archives: Align

Google tightens ad policies to align with Search spam rules

Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success. Anu Adegbola on December 26, 2024    Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users … Continue reading Google tightens ad policies to align with Search spam rules

5 ways B2B differs from B2C — and 3 ways they align

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. Mike Maynard on November 19, 2024   It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this … Continue reading 5 ways B2B differs from B2C — and 3 ways they align

How to align teams early with a strategic event workshop

Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes. Lisa Shaw on October 21, 2024   It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing … Continue reading How to align teams early with a strategic event workshop

How to align sales and marketing for revenue growth

Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration. Stephanie Trovato on October 9, 2024   You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast … Continue reading How to align sales and marketing for revenue growth

How to align your martech COE with organizational and go-to-market goals

Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions. Venkatraman Kannan on September 16, 2024   Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your … Continue reading How to align your martech COE with organizational and go-to-market goals

Managers have productivity paranoia. Here are 5 steps to better align your team

  By Vetri Vellore January 19, 2023 A new year means new personal and professional goals. 2023 is here, and it’s a natural time to reflect on what defines you as a leader—what’s working and what’s not. The best gift you can give your business and team as we move into 2023 is clarity on … Continue reading Managers have productivity paranoia. Here are 5 steps to better align your team

This is how to develop goals that align your team and improve performance

By Amy Kan   May 20, 2022 Throughout my many years in a corporate career, no matter the industry, size of the company, or the country, there was always some kind of individual performance management that involved goal-setting. The most effective version used key performance indicators (KPIs) that cascaded down the organization from the executive … Continue reading This is how to develop goals that align your team and improve performance