Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives. William Terdoslavich on August 2, 2022 Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For … Continue reading Managing the unpredictable: Getting marketing, sales and operations aligned
Tag Archives: Aligned
Are Your Sales Metrics Aligned With Your Business Strategy?
Dave Brock — January 12, 2017 Follow @davidabrock— January 12, 2017 Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations . Like many companies, thee customers needs were changing quite profoundly. They were rapidly shifting their solution offerings to match customer needs and to … Continue reading Are Your Sales Metrics Aligned With Your Business Strategy?
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