Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Greg Kihlstrom on April 15, 2024 Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to … Continue reading Integrating AI into MOps: Aligning your platforms, data and processes
Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy
The Guidepoint is the connective tissue that rolls upward and downward in the organization. Stacey Ackerman on May 26, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing … Continue reading Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint
Kanika Vatsyayan November 3, 2021 Establishing a successful startup is not an easy task. More importantly, when you need to create an impact within an already established industry, one thing that can help you go forward on sustainability goals is Quality Assurance. According to Failory, “Failure is most common for startups during years two through … Continue reading Aligning a Startup Business With Quality Assurance: A Complete Guide
Helping industrial clients understand the need for sales and marketing to align around technology. Kim Davis on October 9, 2020 at 11:38 am With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment … Continue reading Aligning sales and marketing in the manufacturing sector
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there. Peter Isaacson on January 19, 2018 One of the best things about my job is that I sit right near our … Continue reading Aligning with sales: Stop saying and start doing in 2018
Douglas Burdett — May 5, 2017 Follow @MarketingBook— May 5, 2017 Are you wondering what social selling is and if it works? It’s not a replacement for your sales process – it’s additive. And studies show it’s very effective. Ask any salesperson and they’ll tell you that selling is becoming even more challenging than … Continue reading Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
Columnist Amy Bishop believes it’s time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales. Amy Bishop on August 23, 2016 I am a big proponent of having multiple conversion options, … Continue reading Aligning collateral and micro-conversions with the buying cycle
by Lauren Frye July 2, 2016July 2, 2016 While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. Over the last half decade, our Bizible brand has stretched to accommodate new market segments, new marketing channels, new industry events, new … Continue reading 7 Steps to Aligning Your B2B Startup Brand
by Jonny Ross November 7th, 2014 by Caro’s Lines With so many social media platforms to choose from, trying to divide your time equally between your businesses several social media platforms can seem almost impossible. How do you decide which platform to visit first? How do you share content across different platforms whilst engaging the … Continue reading Aligning Content Calendar, Guest Posts, And Social Media
