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This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics. Steve Armenti on January 7, 2025 Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle … Continue reading Break down silos with a 4-pillar foundation for account-based expansion alignment
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? Melissa Reeve on May 21, 2024 David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come … Continue reading From creative briefs to conversations: The key to better marketing alignment
Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most. Margaret Lee on October 19, 2023 While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of … Continue reading KPIs that connect: 5 metrics for marketing, sales and product alignment
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how. Chris Wood on September 20, 2023 Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Here are three areas where this is happening. … Continue reading 3 ways marketing automation drives cross-functional alignment
Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work. Talisha Padgett on August 28, 2023 Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. This may result from … Continue reading Martech implementation: 3 tips for cross-functional alignment
Customers today want new insights, more content and less interaction with sellers. Constantine von Hoffman on August 8, 2022 Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. The report will be released during … Continue reading Marketers say biggest challenge is getting cross-department alignment
How to Find Alignment in IT Infrastructure Management Yama Habibzai / 11 Jun 2022 Technology and business needs are constantly evolving, and as they do, companies must ensure IT infrastructure and overall operations maintain alignment. However, misalignment is all too easy when technology is constantly updating. What Types of Changes Occur in Infrastructure? Companies’ … Continue reading How to Find Alignment in IT Infrastructure Management
A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring. Kim Davis on January 11, 2022 RevOps has yet to solve the long-established problem of aligning sales and marketing teams. By integrating the operations supporting sales, marketing and customer success into a single revenue engine, RevOps … Continue reading RevOps teams struggle with integration and alignment
This survey will help you to find out how they feel your company is currently doing in relation to these principles. Stacey Ackerman on December 2, 2021 We recently updated the Agile Marketing Manifesto Values & Principles guide, which can drive an organization towards agility and serve as a basis for how we as agile … Continue reading Use this assessment to gauge team alignment with agile marketing values
Amy Bennet — January 29, 2020 We talk a lot about the need to align your corporate culture with your outsourcer’s, but we know it’s a lot easier to say than it is to do – after all, it’s not a particularly quantifiable element. And it’s not totally subjective, either. In the same way that … Continue reading How to Determine Cultural Alignment in Your Outsourced Contact Center
