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Brent CarnduffMay 3, 2015 Optimizing for Local Search is always interesting, sometimes frustrating, and usually a learning experience. There is, of course, a check list of “best practices” to follow, but the results are often far from the predictability that a “checklist” implies, and the results can be disappointing for no apparent reason. This was … Continue reading Don’t Allow Your Google “My Business Page” To Go “Stale”
The move would let advertisers target customers in search results using email addresses or other CRM data. Ginny Marvin on April 15, 2015 There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use their first-party data to reach existing customers. Citing anonymous … Continue reading Report: Google May Allow First-Party Data Targeting In Search Within The Year
Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions. Ginny Marvin on April 14, 2015 After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for advertisers and agencies to manage programmatic ad … Continue reading AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens
