Tag Archives: Alone

Content alone is not going to win the streaming war. Here’s why

Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. Dallas Lawrence on April 12, 2019 Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, … Continue reading Content alone is not going to win the streaming war. Here’s why →

3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem

Traffic Generation

Jennifer Lux — November 28, 2018 — November 28, 2018 As a marketing strategist, I can’t count the number of times I’ve received inquiries from potential clients looking for Search Engine Optimization (SEO) services because of a dip in traffic. It’s unfortunately often become the default tactic for too many businesses. The reality is that … Continue reading 3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem →

Who’s Line Is It Anyway? Should HR Answer the Culture Question Alone?

Corporate Culture

Maren Hogan — May 2, 2018 Follow @marenhogan— May 2, 2018 After writing in the HR space for 15 years and running a company for 8, I feel like I have a unique viewpoint on where HR and Culture intersect. In my company, barely 20 people, HR needs to function from a policy structure place. … Continue reading Who’s Line Is It Anyway? Should HR Answer the Culture Question Alone? →

3 ways humans can do PPC better than machines alone

Artificial Intelligence

AI may be leading the wave of new AdWords capabilities but humans can still add a ton of value to campaigns. Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of … Continue reading 3 ways humans can do PPC better than machines alone →

Dear Marketers, Data Alone Cannot Cure Your Personalization Problems

Marketing Guide

Dear Marketers, Data Alone Cannot Cure Your Personalization Problems by Eric Porres , (January 16, 2018) In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data to draw insights and acting on the data tied … Continue reading Dear Marketers, Data Alone Cannot Cure Your Personalization Problems →

CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone

Marketing Education

Amanda Oliver — July 11, 2017 — July 11, 2017 fancycrave1 / Pixabay Are you freaking out because all you see are your CPM’s and CPC’s going up and your CTR’s going down? It’s time to take a deep breath – you’re not alone. Plus, we’ve even got ways for you to get through it. … Continue reading CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone →

I Think We’re Alone Now: How to Use Your Time Alone in the Office Efficiently

Productivity

by Marco Sacca July 15, 2016 Follow @AccuraCastITJuly 15, 2016 If you work in a small team, or you’re the person who never takes leave, you might find yourself often alone at work. There are no colleagues to talk to and it feels like you could get away with doing less work. While this seems … Continue reading I Think We’re Alone Now: How to Use Your Time Alone in the Office Efficiently →

Lead Generation: Why Your Website Alone Should Be Enough

Leads Generation

by Hana LaRock July 11, 2016July 11, 2016 Are you doing enough with your lead generation? Have you tried every tactic in the book, and still not seeing the results that you were hoping to have? Well, it’s not so much about how many different things you are doing to try and bring in leads. … Continue reading Lead Generation: Why Your Website Alone Should Be Enough →

Going it Alone: How to Self-Fund Your Small Business Start-Up

Startup Business

by Laura Cole January 28, 2016January 28, 2016 While economic experts continue to forewarn of a global recession in 2016, small business markets around the world remain relatively positive. Take the U.S., for example, where 77% of small business-owners claim to have a positive commercial outlook for the year ahead and 72% of respondents believe … Continue reading Going it Alone: How to Self-Fund Your Small Business Start-Up →

Having Email Deliverability Issues? Don’t Go At It Alone

Email Strategy

by Brendan Gardiner January 27, 2016January 27, 2016 Is your company having email deliverability issues? If so, you’re not alone. Did you know that: 78% of companies experienced email deliverability issues in 2014? 1 out of every 5 email sent fails to land in the inbox? Global inbox placement rate dropped 4% in 2015 to … Continue reading Having Email Deliverability Issues? Don’t Go At It Alone →